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Senior Executive Coach and Trainer, Richard Reid, of London-based Pinnacle Therapy explains how he sees people as individuals, rather than trying to get them to fit a particular model. http://pinnacletherapy.co.uk

Pinnacle Therapy is the psychological specialist in personal and business transformation. A leading provider of science-based consultancy, training, coaching and therapy, we take a holistic approach and often blend methods, such as psychotherapy, coaching, cognitive behavioural therapy (CBT) and training, to ensure lasting results.

Based in central London, Pinnacle Therapy was founded in 2005 by Richard Reid, a qualified psychotherapist, counsellor and mediator. We have since grown into a team of expert therapists and consultants that provide a tailored improvement experience to individuals and businesses.

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I like to see people as individuals and rather than trying to get people to fit to a particular model. One of the things that I do from the very onset is to sit down with people in a collaborative way, try to understand the impact. What it is they are trying to achieve, and then together, we map out some clear goals and practical strategies for achieving that. As part of that we also look at how we are going to measure that success. What will it look like, are there any diagnostics that would apply to that? And so it means that we are always able to stay on track and to review and to redevelop if we need to as we go through.

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Richard Reid
Richard Reid
Senior Executive Coach and Trainer
Richard Reid is a professional psychotherapist, hypnotherapist, counsellor and mediator. He trained with the Contemporary College of Therapeutic Studies at Birkbeck University. He has since also trained at the Centre for Stress Management, the Regent's College School (where he studied mediation), and the National Centre for Eating Disorders. Richard started his first career as a consultant for a major multi-national business consultancy where he specialised in information technology and customer service. Since becoming a counsellor and cognitive behavioural therapist, he has advised organisations such as Google, Morgan Stanley, Transport for London, the BBC, The Priory and the City of London Police. Richard is aware of current issues in the workplace, such as trauma and stress, and is experienced in how to resolve them using both established and newer techniques. His specialities include Cognitive Behavioural Therapy (CBT), counselling, EMDR, psychotherapy. Read full bio view less


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Richard Reid
Richard Reid