Mediation has been agreed upon to try and resolve the ongoing conflict and legal battle between French beauty group L’Oreal and online auctioneer EBay. L’Oreal is making a legal claim against EBay for allowing the promotion of counterfeit goods using the L’Oreal name.

Earlier this week, a court in Paris announced that it had invited them to, and both parties had accepted to enter into, a legal mediation process. This is a high profile case and one which may have repercussions in the future. The French courts ruled against EBay following the case lodged by LVMH and Hermes.  EBay is purely a retailer, however, the courts rules the host could have done more to prevent counterfeit goods being sold and that the retailer should bear some limited responsibility.

Mediation in this instance is being used to try to reach a mutually satisfactory resolution or agreement for the longer term over efficient measures to combat the sale of counterfeit goods in the future. With the ever-growing popularity of the mediation process in many cases, we expect there to be more and more news of mediation being used in high profile cases such as this.