Senior Executive Coach and Trainer, Richard Reid, of London-based Pinnacle Therapy explains how he sees people as individuals, rather than trying to get them to fit a particular model. http://pinnacletherapy.co.uk Pinnacle Therapy is the psychological specialist in personal and business transformation. A leading provider of science-based consultancy, training, coaching and therapy, we take a holistic approach and often blend methods, such as psychotherapy, coaching, cognitive behavioural therapy (CBT) and training, to ensure lasting results. Based in central London, Pinnacle Therapy was founded in 2005 by Richard Reid, a qualified psychotherapist, counsellor and mediator. We have since grown into a team of expert therapists and consultants that provide a tailored improvement experience to individuals and businesses.