Sam Fores, Cognitive Hypnotherapist at Pinnacle Therapy, brings up the issue of whether hyponotherapy really works, and how it is sometimes misunderstood as an intervention despite a base of research and evidence. http://pinnacletherapy.co.uk Pinnacle Therapy is the psychological specialist in personal and business transformation. A leading provider of science-based consultancy, training, coaching and therapy, we take a holistic approach and often blend methods, such as psychotherapy, coaching, cognitive behavioural therapy (CBT) and training, to ensure lasting results. Based in central London, Pinnacle Therapy was founded in 2005 by Richard Reid, a qualified psychotherapist, counsellor and mediator. We have since grown into a team of expert therapists and consultants that provide a tailored improvement experience to individuals and businesses.